#B2B

7 results

Glossary

Intermediate fundraising

A Letter of Intent is a non-binding document expressing intent to enter an agreement, used in B2B sales and M&A transactions.

Intermediate strategy

A growth model where the sales team drives acquisition and conversion - the dominant motion for high-ACV B2B products and complex enterprise deals.

Advanced growth

16 min

A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.

Intermediate growth

13 min

A step-by-step guide to building a B2B sales funnel - stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.

Intermediate strategy

Crossing the Chasm explains why most tech startups stall between early adopters and mainstream customers, and how to bridge that gap strategically.

Intermediate ai

10 min

Should you build AI for businesses or consumers? An honest comparison of the dynamics, defensibility, and economics of B2B vs B2C AI.

Beginner strategy

12 min

B2B and B2C startups play completely different games. Here's how to choose the model that fits your market, your skills, and your capital plan.