Intermediate fundraising
Letter of Intent (LOI)
A Letter of Intent is a non-binding document expressing intent to enter an agreement, used in B2B sales and M&A transactions.
#sales
7 results
Glossary
Intermediate strategy
Sales-Led Growth (SLG)
A growth model where the sales team drives acquisition and conversion - the dominant motion for high-ACV B2B products and complex enterprise deals.
Guides
Advanced growth
16 min How to Close Your First Enterprise Deals
A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.
Beginner growth
14 min How to Get Your First 100 Customers
Learn the 5 most effective channels for landing your first 100 customers - with practical playbooks for outreach, communities, and partnerships.
Intermediate growth
16 min How to Build a Go-to-Market Strategy
A step-by-step guide to building a GTM strategy - ICP, channels, sales motion, pricing, and metrics that drive real revenue.
Intermediate growth
13 min How to Build Your First Startup Sales Funnel
A step-by-step guide to building a B2B sales funnel - stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.
Concepts
Intermediate ai
AI Go-to-Market Strategy
How AI startups should approach distribution, pricing, and sales - and why AI GTM differs fundamentally from traditional SaaS.