Intermediate growth
LTV:CAC Ratio
The LTV:CAC ratio measures how much lifetime value you earn per dollar spent acquiring a customer. A 3:1 ratio is the SaaS benchmark.
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Intermediate growth
8 min Retention vs. Acquisition
Retaining customers costs 5-7x less than acquiring new ones. Learn when to prioritize each, how to measure both, and the leaky bucket trap to avoid.