Intermediate exits
Acqui-hire
An acqui-hire is an acquisition where the buyer's primary goal is to hire the target company's team, not acquire its product.
#acquisition
11 results
Glossary
Intermediate growth
Growth Hacking
A discipline of rapid, low-cost experimentation across product and marketing channels to find scalable, repeatable growth levers.
Intermediate growth
Product-Led Growth (PLG)
Product-led growth is a go-to-market strategy where the product itself drives user acquisition, conversion, and retention without a traditional sales team.
Beginner growth
Referral Program
A referral program rewards existing users for bringing in new customers. Learn how double-sided incentives, viral coefficients, and real examples work.
Intermediate growth
Viral Coefficient
Also called K-factor: the average number of new users each existing user generates. K above 1 means exponential viral growth; below 1 is partial amplification.
Guides
Intermediate growth
14 min How to Build a Content Marketing Strategy
A practical framework for building a startup content strategy that drives compounding organic traffic, inbound leads, and category authority.
Beginner growth
14 min How to Get Your First 100 Customers
Learn the 5 most effective channels for landing your first 100 customers - with practical playbooks for outreach, communities, and partnerships.
Intermediate growth
12 min SEO for Startups
A practical 7-step SEO guide for founders: keyword research, on-page basics, technical fixes, and link building on zero budget.
Concepts
Intermediate growth
Growth Loops
Growth loops are self-reinforcing systems where each cycle's output becomes the next cycle's input, generating compounding rather than linear growth.
Articles
Intermediate growth
8 min Retention vs. Acquisition
Retaining customers costs 5-7x less than acquiring new ones. Learn when to prioritize each, how to measure both, and the leaky bucket trap to avoid.
Intermediate fundraising
12 min Startup Exit Strategies Explained
A complete guide to startup exit strategies - how acquisitions, IPOs, and secondaries work, and what founders need to know before planning an exit.