Beginner strategy
TAM, SAM, and SOM
TAM, SAM, and SOM are the three market sizing metrics founders use to quantify opportunity and show investors the realistic scale of their startup.
#market
5 results
Glossary
Concepts
Beginner strategy
Ansoff Matrix
The Ansoff Matrix is a strategic framework that maps four growth strategies based on whether you sell existing or new products to existing or new markets.
Intermediate strategy
Blue Ocean Strategy
Blue Ocean Strategy is a framework for creating uncontested market space by making competition irrelevant through value innovation rather than beating rivals.
Intermediate strategy
Disruptive Innovation
Disruptive innovation explains how smaller companies unseat incumbents by targeting overlooked segments with simpler products, then improving to dominate.
Articles
Beginner strategy
12 min B2B vs. B2C: Choosing the Right Model
B2B and B2C startups play completely different games. Here's how to choose the model that fits your market, your skills, and your capital plan.