Beginner finance
Annual Contract Value (ACV)
ACV is the average annualized revenue per customer contract, excluding one-time fees. A core B2B SaaS metric for measuring deal size and forecasting revenue.
#revenue
11 results
Glossary
Beginner metrics
ARR - Annual Recurring Revenue
ARR is the annualized value of all active subscriptions. It is the primary top-line metric for SaaS companies and a key signal for fundraising readiness.
Intermediate metrics
Expansion MRR
Expansion MRR is additional monthly recurring revenue from existing customers via upgrades or seat additions - the engine behind net negative churn in SaaS.
Intermediate metrics
LTV - Lifetime Value
LTV is the total revenue a business expects from a customer over their lifetime. The key metric for justifying acquisition spend and evaluating unit economics.
Beginner metrics
MRR - Monthly Recurring Revenue
MRR is the total recurring subscription revenue a SaaS company earns each month. It is the operational heartbeat metric for tracking short-term growth.
Intermediate metrics
NRR - Net Revenue Retention
NRR measures how much recurring revenue is retained and grown from existing customers. Above 100% means the company grows revenue without any new customers.
Guides
Advanced growth
16 min How to Close Your First Enterprise Deals
A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.
Intermediate product
15 min How to Price Your SaaS Product
A practical guide to SaaS pricing strategy - which model to use, how to set your tiers, and the exact research process to find your right price.
Intermediate growth
13 min How to Build Your First Startup Sales Funnel
A step-by-step guide to building a B2B sales funnel - stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.
Articles
Beginner finance
7 min Revenue, Profit, and Cash Flow Explained
Most founders confuse revenue, profit, and cash flow. Here is what each means, why they differ, and why getting this wrong can kill your startup.
Intermediate strategy
13 min How to Think About Pricing as a Startup Founder
Pricing is the fastest revenue lever in your business - no new customers required. Here's how to research, set, and raise prices with confidence.